Kelley faculty custom-build their own eText

Finding the right eTexts for a course can be a challenge. It has to be inexpensive enough for students and thorough enough for faculty. To take the guesswork out of it, a team of senior lecturers at the Kelley School of Business got together to make their own versatile, affordable eText for intensive business-writing courses. Strategic Business Writing breaks from the traditional textbook model and embraces the interactive nature of eTexts, with layered course material students can personalize and supplement.

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